Market Analysis Consultants appointed

We are delighted to announce the appointment of PHT Consultants to lead craftscotland's market analysis project into new audiences for craft.

Martin Pratt and his team at the Leicestershire based agency will conduct research into new markets for craft, their current assumptions on Scottish craft and possible routes to market.

Once PHT Consultants has completed their work, the findings will be passed to craftscotland's soon to be appointed Audience Development Officer, to develop new opportunities for the sector. This is a new post, for which we are in the process of recruiting, and it is intrinsically linked to the work of Martin and his team.

We will also pass the learning we gain to our membership so that makers, retailers and galleries can work to develop their own audiences effectively.
In the craft sector, makers and galleries tend to be over researched whilst the audience (which includes customers purchasing work, visitors to craft exhibitions, collectors and other interested parties) is often under researched. Through researching the needs and perceptions of the current and potential markets, craftscotland is best placed to serve both the craft community and the people who wish to invest in it.

Once the research work begins, we will keep you up-to-date with how the project is progressing through our blog.